Effective Date: October 1, 2025

Welcome to Roots Run Deep Winery. We value your privacy and are committed to maintaining transparency about how we collect, use, and protect your information. These Privacy Policy, Terms of Use, and Text Messaging Terms describe your rights and responsibilities when using our website, purchasing our products, or communicating with us. By accessing or using our website, you agree to be bound by this Policy. If you do not agree, please discontinue use of our site.

Use of Our Website

The Roots Run Deep Winery website and its content are provided for personal, non-commercial use by persons who are 21 years of age or older. By using our site, you confirm that you are at least 21 years old. Any access or use by individuals under 21 is strictly prohibited. You agree to use the site lawfully and not for any purpose that violates applicable local, state, national, or international law.

Personal Information We Collect

We collect information that you provide directly, such as your name, contact details, billing or shipping address, and payment information when you make a purchase, join our wine club, or subscribe to our communications. We also collect information automatically, including IP addresses, browser types, device identifiers, and website usage patterns through cookies, analytics tools, and server logs. We may receive information from third parties, such as marketing partners, payment processors, or social media platforms, if you engage with us through those services. We do not collect additional personal information without your consent, and we will never sell or rent your personal information for marketing purposes.

How We Use Your Information

We use the information we collect to process and fulfill orders, manage wine club memberships and communications, send marketing emails or text messages (if you have opted in), provide customer service and respond to inquiries, improve our website and customer experience, and to detect, prevent, and investigate fraud or unauthorized access.

Google Analytics and Cookies

We use Google Analytics, including Demographics and Interest Reporting, to better understand visitor behavior and improve our site. This data is collected in aggregate form and does not personally identify users. You may opt out of Google Analytics tracking through your browser settings or by installing the Google Analytics Opt-Out Browser Add-on. We also use cookies and similar technologies to customize user experience, measure performance, and facilitate advertising. You can control cookies through your browser settings, but disabling them may affect certain site features.

Information Sharing and Security

We may share limited data with service providers who help us operate our business, such as payment processors, fulfillment centers, and marketing platforms. We may also share information with governmental or legal authorities if required by law, or to prevent, investigate, or respond to fraud or unauthorized activity. We maintain reasonable administrative, technical, and physical safeguards to protect your information. Only authorized personnel and vendors have access under strict confidentiality obligations.

IP Address Collection and System Monitoring

We may collect and analyze IP addresses to diagnose server or technical issues, administer our website, detect and prevent security breaches or fraudulent activity, and analyze aggregate demographic data. This helps us protect both the website and our users.

Links to Other Websites

Our site may contain links to external websites. Roots Run Deep Winery is not responsible for the content, security, or privacy practices of any third-party site. We encourage you to review the privacy policies of those sites before interacting with them.

Your Choices

You may opt out of marketing emails at any time by clicking “Unsubscribe.” You may also opt out of SMS text messaging as described below. To request updates or deletion of your information, you may contact us at info@rootsrundeeep.com

Age Restrictions

Because we sell alcoholic beverages, this website is intended only for individuals 21 years of age or older. We do not knowingly collect or solicit any information from persons under 21. By using our website, you affirm that you meet this age requirement.

Mobile Terms of Service

Last updated: Oct. 8, 2025

The Roots Run Deep Winey mobile message service (the “Service”) is operated by Roots Run Deep Winey (“Roots Run Deep Winey”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Roots Run Deep Winey’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Roots Run Deep Winey through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Roots Run Deep Winey. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18446976033 or click the unsubscribe link (where available) in any text message to cancel. You’ll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Roots Run Deep Winey mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18446976033 or email info@rootsrundeep.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

Policy Modifications

We may update this Policy periodically to reflect operational, legal, or regulatory changes. The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of our website constitutes acceptance of any changes.

 

If you have questions about this Policy or your data, please contact us at:

Email: info@rootsrundeeep.com
Phone: 707-945-1045

Roots Run Deep Winery